Considering that two professionals sign up to LinkedIn every second, the platform provides businesses with the opportunity to connect with an ever-growing number of contacts. LinkedIn is an invaluable platform that you can use to magnify your online presence, especially for businesses catering to other companies. But if you still need convincing, here are the 7 reasons why LinkedIn should be top of mind for business outreach. By allowing you to build relationships, establish subject matter expertise, generate leads, glean meaningful insight from data, and even establish and improve your reputation amongst stakeholder communities, LinkedIn is every B2B marketer’s platform of choice. As far as professionals are concerned, LinkedIn is the pre-eminent social network to reach out to other businesses and network with professionals if you’re looking to employ B2B social media tactics and disseminate marketing content.
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