
Campaign leaflets spoke of the cost of living, the climate crisis, abortion rights. There was a photo of him, in a blue business shirt, smiling widely, with large stylized flowers curled up and blooming around him. Patel, the outsider, started putting up a distinctive poster. Thanks to a radical redistricting, the two incumbents, Carolyn Maloney and Jerrold Nadler, plus Patel were all vying for the one seat. Suraj Patel, a 38-year-old lawyer and former Obama staffer, was running for Congress against two of the state’s longest-serving politicians. Peak vibes might have arrived last year in the form of a poster, on the streets of New York, during the city’s Democratic primaries. Imagine having your arrondissement “vibe-checked” into oblivion by a robot. The example provided was a trip to Paris. Google announced that its maps will soon be able to perform “vibe checks” on entire neighbourhoods – with AI. The New York Times asked last year: “Is crime that bad, or are the vibes just off?” Bloomberg described an economic downturn as a potential “ vibecession”. Jessi Grieser, an associate professor in linguistics at the University of Michigan, said that “vibe” had undergone a process known as linguistic generalisation, where its meaning had slowly expanded. (“Will any of us survive it?” the piece asked.) A day of bliss spent with the people you love is simply “a vibe”.īut, without anyone intending it, the popularity of “vibes” threatens to make it mean nothing. Dressing nicely is “a whole vibe” a “vibe shift”, as popularised by a 2022 New York Magazine article, is a coming cataclysm.

A “vibe” can be an idea, a message, a connection between two people, an atmosphere, “off”, unquantifiable, a sensation as clear as the weather.

Since then, the word “vibe” – and various promises to change it, check it, luxuriate in it – has become inescapable. Photograph: Michael Ochs Archives/Getty Images The Beach Boys in Los Angeles, 1967, from left: Carl Wilson, Al Jardine, Brian Wilson, Mike Love, Dennis Wilson.
